1) Add UTM tags
Use standard UTMs in your campaign links to describe the audience.
https://yourdomain.com/?utm_source=google&utm_medium=cpc&utm_campaign=retargeting&utm_content=pricing-test
Integration
How campaigns drive personalization (compliant)
We personalize only after opt-in and only using on-page context and campaign tags you provide.
2) Optional segment tag
Add a segment in the snippet for page-level intent.
<script src="https://conversioncatalystai.com/ccai.js" data-segment="enterprise" ...></script>
3) Consent first
Personalization only activates after a user opts in. Essential-only experience remains available.
Analytics
GA4 / Tag Manager event mapping
Events fire only after consent. Use these to measure lift in your analytics stack.
ccai_impression
Fires on page load after consent.
event: ccai_impression | params: client_id, page_url
ccai_cta_click
Fires when the primary CTA is clicked.
event: ccai_cta_click | params: client_id, page_url, headline, cta
Implementation
GA4 will pick these up automatically via gtag or GTM dataLayer.
Campaign Development
Campaign checklist that drives measurable lift
A clear brief improves automated results without exposing sensitive data.
Define objective + audience
Clarify the conversion goal, target segment, and priority funnel. This informs the initial copy baselines and guardrails.
Align offer + proof
Document the approved offer, required disclosures, and proof points so automation stays compliant and persuasive.
Measure + iterate
Use UTMs, GA4 events, and dashboard insights to promote winners and retire underperformers fast.